Bat Signals
INTRO
In adaptive ecosystems, industry boundaries are volatile, and we start by choosing a specific commercial "battleground", such as how we should use blockchain technology to create new products and services. The coordinator brings business partners together and enables them to work together. Partners are selected from diverse, responsive and low-cost structures. Adaptive ecosystems are used to create value for everyone quickly, efficiently and at low cost. Relationships between business partners are ensured by "Bat Signals" that support supportive and collaborative business relationships. The impact on your business results in the emergence of new business models learned from different and diverse business partners.
We said that adaptive ecosystem construction would start with choosing a “battlefield”. This concept is concerned with the collective effort of the business partners to work on how a particular issue will be of mutual benefit to the business partners. For example, Mastercard, PizzaHut and SoftBank have developed the Pepper welcome robot, where customers can choose from the menu of the day at Pizza Hut, take orders and receive payment online. This robot, which was developed to take orders in restaurants, started to be used in hospitals during the pandemic process.
We used the concept of “bat signals” when describing adaptive ecosystems. This concept is a concept that qualifies stakeholders who approach the issue of creating common value positively and are open to collective work. Lowe's furniture retail firm; 3D printing technology; He came together with 3 different companies working in the fields of 3D printer production and industrial 3D product design. These 4 companies have discovered new markets where they can generate new revenue models far beyond new furniture design.
Looking for different and diverse business partners is among the approaches that will lead you to innovation. Cisco established a working group of executives from DHL, Caterpillar, and Airbus to transition the supply chain to a blockchain-based model.
Naturally, in order to bring all these business partners together, you, as the owner of the ecosystem, have to offer a common benefit to all parties. To give an example from companies that include innovation in their ecosystems; (1) The common benefit Lowes brought was the existence of multiple physical stores. (2) The common-benefit for Samsung is the ability to mass-produce and distribute, (3) the common-benefit for Amazon's Kindle is access to online distribution channels, and (4) the common-benefit for Mastercard is the customer base that makes transactions online with confidence.
PEPPER PIZZA ORDERING ROBOT
Pepper, the pizza ordering robot developed jointly by Mastercard, PizzaHut and SoftBank, was used in hospitals for simple nursing duties during the pandemic period.
CISCO and DHL PARTNERSHIP: DEVELOPING A BLOCKCHAIN ??SOLUTION
Cisco's service supply chain provides advanced hardware exchange to customers in more than 120 countries and is an important service delivery component that supports Cisco's service business. While Cisco has the inventory and processes of this massive supply chain, Cisco does not own or operate a single warehouse or truck. The entire supply chain is managed by a worldwide network of third-party logistics providers, freight forwarders, and customs brokers who partner with Cisco to provide world-class support to end customers of Cisco service. Service delivery and margins for this supply chain are very in line with the industry. However, working with supply chain partners, the Cisco team is always looking for ways to improve the end customer experience while reducing costs. One of the key focus areas to achieve this is improved systems integration with supply chain partners to improve the quality and timeliness of service shipment data for customer service incidents. Cisco and its partner DHL have worked closely together to develop a blockchain-based gateway to integrate the two companies' service event submission, tracking, and tracking systems. The combined Cisco and DHL team has proven its ability to leverage blockchain for a large system integration solution that can scale to multiple platforms and dozens of partners, all hosted on a shared blockchain for true connectivity and interoperability. This has the following benefits:
- Longer duration for established partners compared to existing B2B solution.
- Ability to evolve a single consortium and replicate simultaneously across all partners in the supply chain (change once versus many changes).
- Potential to reduce the current run rate of B2B data errors and exceptions.
- Upgrade existing architecture to future standards.
- Advanced reporting capabilities.
- Cost reduction compared to existing B2B infrastructure and support.
- Extended data to improve customer service experience.
- The platform of the future where value-added services will be created.
While there is still more work for the supply chain industry as a whole to set standards and develop blockchain-based solutions, this partnership between Cisco and DHL has demonstrated the potential to further improve both the technology's viability and supply chain efficiency. improve the customer experience. This partnership is an excellent example of how strategic partners can bring innovation together.
LOWE INNOVATION
Lowe's collaboration with 3 different companies in his own industry has created a tremendous innovation. Lowe customers are able to 3D print parts of their previous purchases, even if they are not in Lowe's stock.
MURAT LEVENT DEMIRCAN
Innovation in Digital Ecosystems 1: Digital Ecosystems
Innovation in Digital Ecosystems 3: Creating an Innovation Environment
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